The Sparrow Men
With the launch of their new website, I thought it would be a great time to share a logo I recently completed. The Sparrow Men, Andy Balloch and Marcus Willis, are a comedy duo who create totally improvised hour long shows. Starting with an audience suggestion the show takes shape from there. I've seen them, they're pretty impressive, and manage to seamlessly stitch together tales of punching lions in the balls with eccentric stories of geriatrics getting married.
The scope of the brief for the logo design was pretty broad. Conventionally, the client is presented with a number of directions/options that they can choose from. In this case I started by referencing their simple attire for their shows (black t-shirts) and the sparrow itself.
Initially I wanted to do something with the 'bird hand' idea from their promotional photo (see above). Unfortunately, I found a logo for 'Data Hands' (right) online. This was too close to what I was envisaging and I knew it would be hard to move in this direction without it being overly influenced by the logo. It can be frustrating when you find existing work similar to an idea in your head, as it can shut down a whole avenue of development that could have otherwise worked well.
However, the show must still go on and a stunning functional logo still needed to be created. The comedy boys had lots of ideas to choose from:
They expressed a particular preference for clean, simple design and felt that they didn't want any imagery to dominate the typography. This simplicity would be particularly useful for comedy posters, where you only have milli-seconds to communicate the duos name to passing pedestrians.
In response to this I developed the type to include a sparrow represented in negative space. I also experimented with multiple treatments for the logo:
While I had fun adding cheeky sparrow poos into one of the logos to create the illusion of a birds body, the boys decided to follow their love of simple design. They settled on the design below, now used on all their promotional material. They've used this final logo as the landing page on their website, which can be viewed by clicking here.
The new website is beautiful and gives you lots of information about the duo. I'd never done a 'comedy' logo before and it was an interesting project to work on. The boys were also great to work with. In the research stages of the project I discovered there are a lot of dodgy comedy logos; hopefully I provided the boys with a design that will not date and is as strong as their comedy talents.
Check their new website out here: