GreenPower Advert
Client
City of Sydney
GreenPower to the people
The city of Sydney commissioned a 30s animation to advertise their ‘GreenPower’ program, which would be shown on SBS.
It helps consumers get more electricity from wind and sun made in Australia and is the only government-accredited and audited green energy program.
Backed with evidence from Decade of Action agency, we discovered most consumers want to do the right thing by the environment, but often think it’ll be hassle to change energy providers.
This animation aims to counter this narrative and persuade people that we can achieve a lot, in very little time.
Running out of time
How could we make a relatable, engaging message and attract attention, all in 30s?
We chose a fast-paced ‘photo collage’ style of animation, allowing us to quickly jump between disparate imagery while keeping everything ‘in the same universe’ aesthetically.
We chose relatable scenarios, with little easter eggs throughout, and a stong clear call to action at the end tying it together.
